I would first like to thank you for spending your hard earned money on our product, service or scam. We take pride in creating things that you don’t truly need, but still feel obligated to buy.
In addition to your purchase, I want to thank you for not taking advantage of all the benefits or perks we advertise.
In no particular order:
Thank you for saying yes when we pushed the unnecessary and expensive extended warranty that we knew you weren’t going to use.
Thank you for not looking at our competitor’s pricing even though we offer a price match. It’s really easy to say we do it, but we don’t like it when it actually happens.
When our product didn’t perform to your expectations, thank you for keeping it instead of exercising the money back guarantee or returning it for a refund. It looks great stashed under the stairs.
Even though we slowly raised your price every month for the last 2 years thank you for sticking with us, it gives us the confidence we need to continue doing it.
Thank you for taking that rebate receipt that pushed you into purchasing and promptly deciding filling out the form was too much work.
Thank you for tossing that gift card in the trash because you didn’t think it was worth using 86 cents.
We appreciate that you did not attempt to negotiate on price, delivery or financing.
Thank you for spending money on items you didn’t need to get 3 cents back per gallon of gas at a gas station you don’t go to.
Thank you for not signing up for our rewards card.
Don’t take the lazy way out
I wrote this post after a restaurant forgot 4 bags of chips with a lunch order at work. Thinking to myself “Most people would let this go” I decided to send a message in through their corporate website. Within 10 minutes they had called me, sent out a driver and emailed me a coupon for a free meal.
The more I thought about it, the more examples I came up with on how consumers are lazy, and how that laziness inflates the bottom line for many companies.
Good customer service should be rewarded, so will definitely keep ordering from them!
Technology has made it easy to right wrongs
If I had to make a phone call instead of sending a quick message, I
probably wouldn’t have given feedback to the company. The chance of getting stuck on hold or waiting to talk an actual person is a deterrent. Waiting for someone to type what I am saying drives me crazy, but if I can spend 2 minutes putting my email address, selecting the location and dropping a 20-word note – no problem.
Technology has also made it way easier to get product rebates and return items conveniently (Print return shipping labels from home!).
Embrace technology – it saves you time and money!
Learn to say No
I don’t know if this is a Midwest thing, but people here have a hard time saying no. I get it, it can be a little awkward at times, but to save your cash saying “No” is a must have skill. There is a fine line between Being Assertive and Being an A**hole, stick to the former!
A simple “No Thank You” works best – don’t leave them open to ask again by saying “I don’t think so” or “Probably Not”
Hand in hand with saying no is learning how to negotiate. On major purchases, you could be leaving 100s or 1000s of dollars on the table.
Practice. Practice. Practice. If you are put on the spot, you will have a harder time saying no and negotiating. Rehearse what you are going to say before putting yourself in the situation.
Not all deals are worth taking
Remember that people get paid (and paid well) to get you to spend money. The best example of this is I can think of is the “save money on gas by buying this item” promotion. I always remember one of my old roommates when I see those little signs at the grocery store.
“Let me show you how this is done.” He says while buying a bunch of stuff just because he can get a gas rebate.
I didn’t break it to him, but spending $4 on something you wouldn’t normally buy to save .60 cents on gas is not a great plan. If you were going to buy the item anyway, perfect. If not, skip it.
A little Action goes a long way
The best part, it’s incredibly easy to start taking action today.
Sign up for rewards cards at stores you frequent.
If you buy a lot of lunches for your employer, sign up for the rewards program and get yourself some free meals! You can double dip using your credit card and earn some points.
Spend 5 minutes comparing prices and always google “Coupons for Insert Store Here.”
We got a 20% off coupon for an online baby store and saved $20 in 30 seconds
Don’t buy Teriyaki Spam. I don’t know what bothers me more, the color of the can or what looks like to be spam sushi.
Any other examples you can think of? Have you tried Teriyaki Spam? Anyone have big wins after sharing feedback with a company?